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学会誌「品質」
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Copyright (c); 2001 JSQC

学会誌「品質」 | 「品質」目次 | Vol.37, No.4, 2007 (英訳)

Features 〔Brand-based TQM〕
Introduction to the Feature Yukio TAKIZAWA 3
Brand Management 2.0 Yuichiro KATO 5
Brand-based TQM in KOMATSU Akira SUGIKI 15
Case of LEXUS Brand Kiyotaka ISE 20
A New Challenge of Glico: Brand Value Designing Based on the Core Competence Takao HOSOKAWA
Sunao EGAWA
26
Round Table Discussion Yoshiro MITSUFUJI / Kiyoshi SAWADA
Yozo ITO / Yukio TAKIZAWA
Kenji MURAKAWA / Nobuzumi FUJII
Yuichiro KATO
36
  Integrating "TQM" and "Brand Management" Katsuya HOSOTANI 45
Reportage
The 115th Symposium Yasuo HATANO 51
The 84th Technical Conference Tsutomu WADA 54
Technical Note
Robust Parameter Design with Covariate of Noise Factor Toshihiro HIRANO
Masami MIYAKAWA
65
Survey and Field Study
A Structured Model of Difficulties in Implementing and Promoting QMS in Hospital A Masaaki KANEKO / Tetsuo SHIWAKU
Masahiko MUNECHIKA / Satoko TSURU
Yoshinori IIZUKA
72
Quality Report
A Study on Transfer of Quality Management Technology Abroad Chunyu ZHAO / Tomoko MOCHIZUKI / Hiroshi OSADA 88

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